Students will work in teams in the development of a business or product idea. They will learn about entrepreneurship by “being the entrepreneur” and applying tools and techniques learned in lectures to the development of their own idea. The program will culminate in the teams pitching their business plan to potential investors in a business plan contest -- “The Dragon’s Lair.”
Key program objectives include:
- Understanding the relationship between successful innovations and consumer value
- Gaining exposure to marketing research
- Developing a detailed business plan
- Gaining real entrepreneurial experience in pitching a concept to potential investors
- Taking advantage of Boston’s business resources
- Creating an immersive residential experience with morning, afternoon and evening activities
Program Director Dr. Gwen Ortmeyer P12, 16
Throughout her 19 years of
business consulting, Gwen Ortmeyer has helped business teams design and execute
market and business strategy. Dr. Ortmeyer is also active in the design and
delivery of in-house executive learning programs in marketing, competitive
strategy, market planning and implementation, and business management. She
has specific domain knowledge in the marketing discipline, including such areas
as branding, positioning, integrated marketing communications, pricing, retailing
and market research.
Dr. Ortmeyer has worked with executives
in many different firms including Unilever, Seagram, Newell Rubbermaid, Amgen,
AT&T, Avon, Boston Scientific, Cisco Systems, Citibank, Corning, DuPont Dow
Elastomers, Fleet, Gilead, Honeywell, Household International, Kimberly-Clark,
Land’s End, Life Technologies, National Starch, Navistar, Norfolk &
Southern, Johnson & Johnson, Bristol Myers Squibb, Eli Lilly, Praxair,
PSE&G, Siemens, Specialty Minerals and Texas Instruments.
Dr. Ortmeyer has served as an Assistant
Professor of Marketing at Columbia and Harvard Business Schools and as an
Associate Professor of Business Practice at Duke University’s Fuqua School of
Business. In addition she has taught in executive education programs at various
business schools including Stanford, Harvard, MIT and Columbia. Dr. Ortmeyer received her B.S. from the
University of California at Berkeley and her Ph.D. in Management from Stanford
University’s Graduate School of Business.
Program Coordinator Michele Gerdes
Michele Gerdes has spent 15 of her 27-year teaching career at Dana Hall. She has taught students in 6th through 12th grades in both mathematics and science. She is the current recipient of the Blair Jenkins Faculty Chair for Math and Science. At Dana Hall, Gerdes serves as the Middle School Mathematics Coordinator, the Standardized Testing Program Coordinator and a member of the Admission Committee. From New York University she earned both her Bachelor’s Degree in Biology and her Master’s Degree in Science Education.
Assistant Program Director Anita Lavakumar
Anita Lavakumar spent 10 years working as a Computer Engineer and Systems Analyst and later switched her career to fulfill her dream of becoming a math teacher. She has been at Dana Hall for two of her seven-year teaching career and has primarily taught Mathematics. Recently, Anita has been able to bring her engineering experience to Dana Hall and has taught courses such as Principles in Engineering and AP Computer Science. She earned her Bachelor's in Science Degree from Tufts University as a Computer Engineer and a Masters in Education from UMass Lowell.
Young Alum Mentor Coordinator
Aris Margosian '12
Aris Margosian graduated from Dana Hall in 2012 and Cornell University in 2016. In college, she majored in Human Development and minored in Health Policy. One of her biggest campus involvements was as a student ambassador, communicating with prospective and newly admitted students about college life. Last summer, Aris served as a mentor at GSEP and helped her team create a product that turns “ugly” fruits and vegetables into baby food.
Young Alum Mentors
Ashley Davidson '15
Ashley Davidson graduated from Dana Hall in 2015. She has just completed her first year at American University in Washington DC where she is studying business with a specialization in entertainment. She is involved in writing for AU’s student-run radio station, and this summer will be interning for RevSite, a sales consulting firm. Ashley competed in GSEP in the summer of 2014 and loved her experience.
Leonora Strobel Eckstein '16
After graduating from Dana Hall in 2016, Leonora will take a gap year before attending Santa Clara University. Leonora will be participating in a program called Winterline during her year off; she will learn practical life skills while traveling the world for nine months. Leonora participated in GSEP in its inaugural year in 2014, and she was a member of the winning team called Team Spark. GSEP inspired Leonora to pursue numerous other entrepreneurship programs, namely Youth Cities March-to-May Bootcamp, and Catapult Business Incubator hosted by Harvard iLab. Leonora is on the road to being tri-lingual: German is her first language, she maxed out the Spanish program at Dana Hall, and she speaks English. Her venture for the Youth Cities program was centered around this passion for language. Leonora is still working on her ventures from Youth Cities and Catapult.
Abbey Kelly '15
Abbey Kelly is a 2015 Dana Hall graduate who just finished her freshman year at Emory University in Atlanta, GA. She is currently a candidate for Bachelor of Business Administration from the Goizueta Business School and is on track to study Marketing and Media as well as Creative Writing in the college. Abbey works in Emory Admissions giving campus tours and with the marketing team as a social media ambassador. She is a part of Emory's Student Programming Council, which organizes school-wide events for the entire community, including concerts and other free programming. Abbey completed the GSEP program in summer 2014.