Food Allergies and Pet Health Inspire Entrepreneurial Dreams
The 2019 Girls Summer Entrepreneurship Program (GSEP), now in its sixth year, gave eight rising Dana Hall juniors and seniors first-hand experience in the evolving world of business for women in the 21st century. The program, which ran from June 17-22, builds business acumen as well as fosters confidence, perseverance, leadership and creativity in the participants.
This year’s program featured young alumnae mentors Emily Clarke ’17 and Hailey Rohall ’17, who each facilitated one team of four students, and a series of power lunches with leaders from the business world. Program highlights included trips to Harvard Innovation Labs and Boston’s Innovation and Design Building, where the group toured various design studios, America’s Test Kitchen headquarters and the Mass Challenge business incubator. A visit to Bentley University included a stock market simulation in the school’s Trading Room and an overview of entrepreneurial sustainability with a tour of the nation’s only solar powered student arena/hockey rink.
The program culminated in a Shark Tank-style business plan competition called the Dragon’s Lair, where the two teams presented their plans to a panel of judges that included Katie Murphy ’05, who is a marketing manager at New Balance. The first team presented The Allergenie, which is a portable, wearable device that can prevent allergic reactions. The second team shared Health Hound, which has a mission tois to improve pet health and nutrition by providing a convenient way to fulfill pet’s needs through a veterinary-approved personalized meal plan. The proposals included competitor and market research, promotion plans and pricing projections. After tough deliberations, the judges awarded The Allergenie team first place.
"My favorite Dana Hall memory would be the first time I ever sang the Alma Mater with my fellow classmates. That was most definitely the first time I felt like I was truly a part of something. Joining hands with my future Silver Sisters made me truly feel like I was a Dana girl."